NZ0 Certification
A Zero Fossil Fuel Initiative
As NZ0 embarked on our mission to develop and provide the most sustainable food possible, we began to understand the complexities and common confusion around emissions, pollution and even what zero carbon certification means.
We soon discovered that we weren't alone in this confusion, we all want to choose products that are better for the environment, and for us, so we look for the right certifications to ensure we are choosing the most suitable options possible. But what do all those certifications and definitions mean?
Naturally, this confusion created a communication problem for NZ0 and our goal of fossil fuel free foods and how the industry, consumer and wider public perceives that. We could quite easily become zero carbon certified, with a reduction plan and a few dollars to offset our emissions, but this didn’t feel, or sit quite right with us.
If a business offsets their pollution to become ‘net zero carbon’, the question remains how much have they actually changed their behaviour, if at all? In our opinion, this point of difference between offsetting and actual zero fossil fuel use in critical.